Principia Advisory

Our team brings together some of the world’s most renowned thinkers operating at the cutting-edge of research with experienced experts in strategy, organizational design and ethical culture.

Through combining academic insight with hands-on experience, we help our clients to transform their organizations and deliver long-lasting, sustainable change.

David Rodin

Founder & Chair

David Rodin is one of the world’s foremost authorities on the ethics of conflict and security, and has more than two decades’ experience in helping some of the most influential organizations in the world overcome their most difficult ethical and cultural challenges and build more ethical organizations. A distinguished moral philosopher, David worked for almost two decades at the University of Oxford where he was co-director of the Oxford Institute for Ethics, Law, and Armed Conflict and co-founder of the Changing Character of War program. He is credited as one of the founders of ‘Revisionist Just War Theory’, which has revolutionized academic thinking on military ethics in the past two decades. He is a recipient of the European Prize for Military Ethics and the Presidential Medal of the French Republic for services to security ethics. In 2011 he was honored by the World Economic Forum as a ‘Young Global Leader’, recognizing the most distinguished young leaders in all fields below the age of 40.

David founded Principia Advisory to bring leading academic research and innovations into global organizations committed to becoming more ethical and responsible. Besides his role as Founder and Chair, he acts as an advisor and thought partner to executive teams and Boards of some of the world’s largest organizations. He is a strong advocate for the role that ethics can play in forging a more responsible and sustainable economy.