Sarah Eccleston

About us

Sarah Eccleston

Principal

Sarah is an Engagement Lead at Principia, she specializes in the intersection of ethics, brand and technology.

Prior to joining Principia, Sarah worked as a Client Partner leading large-scale engagements for global consumer brands and agencies. Sarah has significant experience in Digital Transformation, Creative and Product Design.

She holds a First Class, Bachelors from The Royal Central School of Speech and Drama, and a Distinction level Masters in Philosophy from Birkbeck, University of London. In her Masters Sarah explored the attribution of moral responsibility for algorithmic decisions. Sarah remains fascinated by the ethical questions posed by novel technologies and remains a techno-optimist.

Speaking and Media Requests

If you are a reporter and would like to interview Sarah Eccleston or if you’d like to enquire about speaking requests, please contact us on [email protected]. This includes requests for broadcast appearances.