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Bridging the gap between purpose statements and reality

A clear purpose statement can make a business stand out from its competition – but what makes a statement become more than just words?

Choose your business partners carefully, without compromising your growth

We helped ideas42 define and embed ethical ambition and guiding principles into their partner and funder selection process.

Pioneering technology, responsibly

We helped define ethical guiding principles for use of technology at Salesforce. Applying these to live business decisions helped establish an ethical framework for future decisions.