Ethics, business at its best

Principia is the leading advisor on organizational ethics. Trusted to partner with organizations to shape the ethical commitments and capabilities that define them.

Our story

David Rodin founded Principia in response to a question posed on the fringes of the World Economic Forum at Davos in 2014.

The CEO of one of the world’s largest banks asked how moral philosophy could help his organization to think differently about ethics, conduct and culture. With persistent conduct issues, the bank needed an innovative solution to address the root drivers of culture and behaviour.

Intrigued by this problem, David assembled a team of moral philosophers to determine how ethics could address the drivers of culture and conduct. This successful engagement became the genesis of Principia.

Today Principia is a global team of experts helping clients across financial services, professional services, technology and civil society to build ethical organizations.

Our team

Motivated by complex questions, we believe the best answers come from diverse thought.

Our pioneering remote-first global model offers clients access to innovative thinking from leading ethics, behavioral science and strategy consulting experts.

We are a diverse global team of experts and consultants in ethics, behavioural science and organizational change. United in our commitment to building ethical organizations.